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Paradigm™ Customer Newsletter, Vol.1 Ed.4 December 2008


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Whats_New

Marcom and Lantern Awards

Following the nomination of SKUA™ as a finalist for the World Oil Awards, Paradigm was also well recognized for excellence in marketing results.

Paradigm participated to the Association of Marketing and Communication Professionals Awards as well as the Business Marketing Association Awards, also known as Lantern Awards.

To name a few, Paradigm received awards for:

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Website www.pdgm.com

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Vision for Energy Tradeshow BoothVision_for_Energy_Booth

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Article by John Gibson on "Innovations Introduce New Ways to Solve Complex Problems" for the American Oil & Gas Reporter

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Integrated Marketing Collateral for "Core Competencies"
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"Focus" is now Paradigm Echos™

Effective January 1, 2009, our seismic data processing system for generating 2D and 3D images of the subsurface, formerly known as Paradigm "Focus", will be renamed Paradigm Echos™. Echos (ěk'ōs) is a Greek word that refers to the systematic reflection of sound from distant surfaces. Even though Paradigm has been using the brand name "Focus" for over 17 years, the technology company that originally filed for the trademark has contested our use of the name going forward. We have agreed to discontinue use of the "Focus" name for all future releases of the product and related materials.

What does the name change mean for our "Focus" customers?
Other than getting used to the new name in forthcoming releases, customers should not experience any issues with the transition. The future Echos release has been designed to handle Focus-named product licensing automatically. Paradigm will provide the appropriate name-change cues wherever we can to assist in the transition.

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Full Azimuth Seismic Analysis = EarthStudy 360™

Our full azimuth exploration technology, Paradigm EarthStudy 360™ (code-named "WideEye"), received strong interest from large audiences at SEG 2008, Las Vegas. Paradigm Chief Geophysicist and inventor Zvi Koren stated that "EarthStudy 360 has the potential to change the way seismic data is imaged, interpreted, and characterized."

Paradigm is already working with a small number of EarthStudy 360 clients and will continue to present and publish papers throughout the coming year. You can obtain more information on EarthStudy 360 from the recent press release and the SEG article. For direct inquiries, please contact Adam Farris, Paradigm Vice President of Emerging Technologies.

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Paradigm focuses on
Higher Order Workflow™ at SEG 2008

SEG 2008 in Las Vegas, Nevada was a terrific platform to showcase Paradigm's Higher Order Workflow™. Media representatives and hundreds of conference delegates visited the Paradigm booth and viewed demonstrations of our innovative technologies.

What is Higher Order Workflow™?
Your best return on investment for terabytes of valuable data is realized when knowledge from that data is enriched through every workflow step. Truly effective workflow builds upon prior, and enriches subsequent, workflows. This collective, knowledge-building process, enabled by the Paradigm solutions continuum, is what we refer to as our Higher Order Workflow ™.

Paradigm higher order workflow accesses a software portfolio spanning all E&P domains for subsurface analysis:

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Seismic processing and imaging

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Interpretation and modeling

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Reservoir and subsurface evaluation

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Well planning and drilling

Whether geophysics, geology, petrophysics or engineering, Paradigm has progressive, efficient higher order workflow that optimizes vast amounts of data to help you identify opportunities throughout your E&P processes.

Want to learn more? Click here for a short video about Higher Order Workflow™ or contact Paradigm.

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270_x_40_Paradigm_Open_Innovation_with_InnoCentive 270_x_40_Paradigm_Webinars

Paradigm recently embarked on a unique approach to geoscience technology innovation. An agreement to expand internal technology development by posting critical high-priority challenges to InnoCentive for open innovation connects Paradigm's science and technology experts with InnoCentive's global network of "Solvers," a community of progressive physicists, chemists, mathematicians, and other scientists.
Learn more...

Continuing on our series of recorded webinars, this month, we feature the 3D Propagator with a presentation by Tony Marsh, Technical Director in Visualization, Interpretation, and Reservoir Characterization.
Tony is presenting "Horizon Interpretation - Best Practices for Propagation Parameterization" during which he shows the use of various propagation techniques and how to best QC the propagation results. To  learn more, click here.

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Upcoming 2009 Training  

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Paradigm Geolog®
Introduction to Well Data Processing & Analysis (2-day course)
Dates: Jan 26-27, Feb 18-19, Mar 12-13, Apr 29-30, Jun 25-26, Jul 16-17, Sept 14-15, Oct 19-20, Nov 16-17

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Paradigm Stratimagic®
Basic Stratimagic 3.2: Seismic Interpretation and Facies Analysis
(2-day course)
Dates: Jan 29-30, Jun 11-12

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Paradigm GOCAD®
GOCAD Fundamentals (including Introduction To Structural Framework Builder)
(2-day course)
Dates: Jan 19-20, Apr 6-7, Jul 20-21, Sept 21-22

GOCAD Data Analysis and Property Modeling using GOCAD 2.5
(2-day course)
Dates: Jan 21-22, Apr 8-9, Jul 22-23, Sept 23-24

GOCAD Introduction to Reservoir Risk Management (JACTA)
(1-day course)
Dates: Jan 23, Jul 24, Sept 25

Velocity Modeling using GOCAD
(2-day course)
Dates: Feb 9-10, Jun 8-9

For 2009 course details and to register, visit www.pdgm.com and click on the Support & Training tab.

Featuring Chao Gao

Chao_Gao_headshotWhat do you do at Paradigm?
I am a Senior Depth Imaging Geophysicist. 

Why did you choose to come to Paradigm?
I was aware of Paradigm in 1996 when they delivered the first commercial pre-stack depth migration system. I joined the Paradigm Beijing office in 1998 and then Paradigm Canada in 2006.

What was the first job that brought you into the oil industry?
I completed my geophysical degree in China and I have been working in geophysics since 1984. I enjoy working in exploration. Each project gives me a unique image and tells a different story. I get excited when I see a new seismic section.

What special interests outside of work do you enjoy?
I am very interested in history and opera. I also like to play table tennis and go skiing in my spare time.

What is your favorite phrase, or word, that motivates you?
My favorite phrase is that methods are more than problem. I believe that the people can always find an approach to solve a problem.

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SKUA/GOCAD, and R&FC Data Connectivity -
An enabler for Higher Order Workflow 

The Earth Decision acquisition placed Paradigm at a unique position to fulfill the "model-centric" vision by integrating Paradigm's rich suite of seismic data analysis, interpretation, formation evaluation, and drilling technologies with a unique earth model engine now called SKUA.
Interest was especially high in bringing facies classifications from Stratimagic (seismic-facies) and Geolog (electro-facies) into GOCAD and SKUA models; populating and constraining reservoir models with simultaneous inversion (Vanguard); testing interpretations conducted in Paradigm SeisEarth™ and VoxelGeo® for fault-horizon seal integrity (SKUA); and facilitating the development of complex velocity models with Paradigm GeoDepth® and GOCAD®.(Read more)

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Seismic Shifts
Stuart Walley, Oil & Gas Middle East, September 2008.

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SKUA - A Step Change in Modelling
Scandinavian Oil & Gas Magazine, September 2008

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The need for a correct geological modelling support: the advent of the UVT-transform
Stanislas Jayr, Emmanuel Gringarten, Anne-Laure Tertois, Jean-Laurent Mallet and Jean-Claude Dulac, First Break, October 2008.

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New technology bridges the gap between seismic and simulation
JPT Online, October

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Chinese Firm Emerge as Formidable Competitors in Global E&P
Richard Ward, Journal of Petroleum Technology, November 2008.

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Last month, Paradigm embarked on a unique approach to geoscience technology innovation. The objective is to accelerate unique technology innovation for the energy industry. Click here to see the press release.

InnoCentive is an Ely Lilly spin-out that originated by that company's realization that innovation can come from many sources.  That company needed to leverage creative and alternative external resources to increase its competitive advantage.

The idea resulted in a marketplace for open innovation where seekers post challenges that solvers could subsequently propose solutions. If a solver's solution is chosen by the seeker they receive an award.   The challenges vary across business and science domains, with small to very large rewards.

Our CEO, John Gibson identified InnoCentive while

researching a presentation he presented last year at an SPE event on advancing technology adoption. The reaction was interesting, and was also mentioned in his recent American Oil & Gas Reporter article.

Paradigm has posted a business challenge to seek optimal commercialization and pricing models for high performance computing applications and a scientific challenge for defining a new high-performance fracture and fault network representation.  We expect that a number of physicists, geoscientists, business experts, mathematicians, or others to propose solutions.

This is one more example of Paradigm's innovative culture and dedication to deliver unconflicted solutions to our customers.   

Andrew Stein
CMO

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Horizon Interpretation - Best Practices for Propagator Parameterization

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Tony Marsh
Technical Director
Visualization, Interpretation, & Reservoir Characterization

 

A considerable amount of interpreters' time is spent interpreting geologic horizons or unconformities within 3D seismic data sets. Using manual interpretation techniques, it may take days or weeks to complete interpretation of a single horizon in a large 3D survey. Fortunately 3D horizon auto-picking algorithms such as 3D propagator can reduce this time down to minutes or hours. An additional benefit of using tools such as 3D Propagator is that every sample in the 3D data set can be used thereby providing considerably more information about subtle geological features that occur along the seismic interface being mapped.

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Fig. 1: Alternate Ways to Limit Propagation

The geology in 3D seismic data sets can be quite varied depending on depositional environment and/or structural setting. The interpreter has to be careful to recognize the type of geological surfaces they are mapping and then apply the correct 3D horizon propagation parameters that best fit the geological surface type. For example, a top of salt surface with highly irregular topology with lower frequency and steep dips will require a different set of propagation parameters than more planar stratigraphy.


In this presentation, we show how different parameters are applied during horizon propagation and what some of the affects are by changing these parameters.

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Fig. 2: Manual Horizon Picking - Depositional
Surface Interpretation

We will also show some examples of semi-automated interpretation techniques used in very challenging data areas, where it is not possible to auto-pick, and very difficult to interpret manually.

3D Propagator Tip
When interpreting an horizon, make sure that you set the window to be large enough to avoid any mis-correlations across the fault planes. This way you will tighten up the propagator and it will use the data more. Indeed, it will be correlating more traces inside that window. (go to 14 min in the video for a demo)

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If you want to learn everything about these methods and their results, click here to access the webinar and view the full presentation!

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Fig. 1: Well Import from Epos to GOCAD

We are pleased to report on significant development and commercialization progress towards improved data and application integration between the Rock & Fluid Canvas™ (RFC) and GOCAD/SKUA suites. Customers that have investments in products of these respective suites will be able to exchange data much more seamlessly through the integration of GOCAD/SKUA in the Epos environment. GOCAD/SKUA customers will be able to share well, numeric logs, markers, horizon picks, fault picks, traverses (correlation and cross section), and 3D seismic data from Epos repositories. Additionally, cursor event exchange will be supported.

This new link will be a great benefit to a broad user community that makes use of both RFC and GOCAD/SKUA suite products. Additionally, it will be used to support a specific application initiative that brings the 2D Gocad Viewers into SeisEarth as supporting windows for geologic interpretation. This implementation has been previewed at this year's annual SEG conference and exhibition in Las Vegas.

The availability of this link is coming soon, next year. Application interface unification will also be featured for all interpretation windows. Integration is ongoing and driven by our customers, product managers, and development teams who all strive for the same application goals and objectives.

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Fig. 2: Well Sharing between BaseMap
Traverse and GOCAD Cross Section

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Fig. 3: GOCAD and SeisEarth displaying the
same data extracted from the database

Future integration work calls for the identification and proliferation of "shared components". Future shared components include among many others the command framework (a history capture and scripting capability). We believe this initiative will have a tremendous impact on our existing customer base as well as serving as a stimulus for solution take-up from a new customer base. We look forward to reporting to you and our customers on this important project.

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