1. Paradigm is our TRADE NAME, or name under which we conduct business, and, when used in that context, requires the ® or ™ designation in the first mention in written work. Paradigm is a noun. When referring to, Paradigm as a company name, with or without the an entity designation such as Paradigm B.V., Paradigm Corp., or Paradigm Ltd, do include the trademark designation in its first use.
Correct: Paradigm™ announced today...
Incorrect: Paradigm announced today...
Correct: Paradigm™ is a leading provider of enterprise software solutions.
Incorrect: Paradigm is a leading provider of enterprise software solutions.
2. Use the ® to indicate Paradigm’s fully registered trademarks and the ™ to indicate Paradigm's claimed trademarks. Please make the trademark symbol a superscript (® or ™) and position it immediately after the trademark to which it applies (Paradigm™).
3. When trademarks are adjectives, the Paradigm trademark is used to distinguish products or other relevant nouns. “Paradigm” when followed by a product name or other noun is a claimed trademark and should be designated with the ™ (for example, Paradigm™ GOCAD®, Paradigm™ (® or ™). It is necessary to include the appropriate trademark symbol with the associated mark only in the first mention in text (including headlines, headings, and paragraph titles).
Please note: product names are not necessarily synonymous with trademarks. The trademark designation and protection apply only to that portion of the product name which is immediately to the left of the ® or ™ symbol.
Examples:
- With "Paradigm™ GeoDepth®," the “Paradigm” portion is a claimed trademark and the “GeoDepth” portion of the name is a registered trademarks.
- With “Paradigm™ EarthStudy™,” the “Paradigm” portion is a claimed trademark and the “EarthStudy” portion of the name is a claimed trademark.
Trademarks are adjectives or nouns and should be treated as similarly with initial use trademark designation. When trademarks are adjectives to be followed by the appropriate noun (software, technology, file, and functionality) at least in the first mention in the text of a given piece.
4. It is important that the appropriate™ or ® symbols are included with our trademarks in the following prominent uses: product packaging, labels, product manuals, company, product or third party websites, promotional collateral or brochures, press releases, data sheets, and advertisements.
5. The ™ or ® designation is needed only the first time a trademark is referenced in a document, unless you are citing or listing a series of product titles. In that case the symbols should be used appropriately with each name. Additionally, in newsletters, manuals, or publications consisting of several articles or chapters, use the ™ or ® designation with the first use of the trademark in each article or chapter. At the end of the entire publication, include one trademark paragraph incorporating a list of all applicable trademarks used throughout the publication. Do not include the actual ™ or ® symbols in the trademark paragraph, however.